SERVICE DESIGN · UXUI DESIGN · MOBILE
PROJECT OVERVIEW
This is a side project that I quickly created on my own with the idea that it would be nice to have an official commerce app for my favorite brand.
Project type
Individual Project
duration
8 weeks
Tools
Figma, FigJam
SITUATION ANALYSIS
Uncertain raw materials in counterfeit products endanger children's health.

As counterfeit  products are continuously produced in factories in China, the health of children who are the main users of Lego is concerned.Lego's Korea marketing manager revealed on the TV show My Working Vlog (2021) that "managing counterfeit products" is part of his daily routine.

BACKGROUND
Opportunity

Currently, there is no official Lego commerce app. If there is a trustworthy official application, users will be able to purchase products with confidence.

USER RESEARCH
Category sectionconsidering adult enthusiasts

Through user research, I gained insight that Lego products are not only purchased by children but also by adults, with adult users having specific desired categories in mind among the product offerings.

COLOR
Utilizing Lego block colors for a bright, positive vibe.
The existing Lego homepage uses orange as the primary button color. Instead of using the existing homepage colors, I used primary block colors to give a bright and positive feeling and highlight Lego's identity.
MAIN FEATURES
Splash screen.

I created a slogan Inspired by Lego's modularity.I established brand values and design principles based on brainstorming, user review surveys, and desk research.

From the main screen to the purchase process.

I created a product purchase process, which is the core process of the commerce app.

Search by category.

I have added a category search feature for users looking for specific products.

Because, I realized that there are many adult Lego lovers during my research. Categories allow them to narrow down the products they want to purchase.

Made with Lots of Love and Tea in Seoul, KR